The HPA is a non-profit organization founded in 1976 to represent the interests of the South African Natural Health Products, Nutritional Dietary Supplements and Complementary and Alternative Medicines (CAMs) industry.

Members include industry-related manufacturers, marketers, wholesalers, distributors, retailers, importers, exporters, consultants and practitioners.

The HPA represents the majority of health product manufacturers and distributors in South Africa. It strives to maintain high visibility for the health products industry and aims to serve the interests of health for the whole population.


The HPA promotes and protects the Natural Health Products, Nutritional Dietary Supplements and Complementary and Alternative Medicines (CAMs) industry.

The HPA is committed to developing and maintaining standards that support and foster natural health product quality, safety and efficacy. The Association strives to establish an ethical, credible, relevant and vibrant health products industry in South Africa.

As the authoritative voice of the natural health products industry, the HPA supports the interests of its members in all legislative and regulatory issues; promotes Good Manufacturing Practice to ensure product quality, safety and efficacy; provides responsible information for consumers, and encourages industry to achieve its highest potential.

HPA Objectives

  • To ensure high-profile visibility of the health products industry as a dynamic, organized and responsible force
  • To protect the industry and  ensure long-term viability
  • To create a unified industry voice for dealing with external entities such as government bodies and industry
  • To maintain high ethical standards of production, quality control, marketing and advertising within the industry
  • To act as a body that protects consumers against exploitation by unethical practices
  • To act as a central information point to promote and cooperate with the media in representing industry interests
  • To provide an education forum for consumers and professionals via seminars, conventions and exhibitions
  • To promote cooperation between various international and local associations, medical bodies and fraternities in order to encourage mutual understanding
  • To promote and develop opportunities for members to export and import products

Not a member yet?

Here are a few reasons why you should join...

Find strength in numbers
Maximise business opportunities
Safeguard Business
Increase Credibility
Be in the know

There has never been a more important time to be informed and to protect and promote this valuable industry.

Support the HPA and it will support you. Don’t delay! Join the Industry’s most proactive and vocal trade association and reap the rewards.


Membership benefits

  • Belong to a network of hundreds of members with natural health product associated businesses.
  • Attend bi-monthly HPA General Meetings that provide an information forum whereby HPA members are reliably updated on current legislative issues and other matters pertinent to the industry. HPA members can exchange information and get to know leading role-players and other industry stakeholders.
  • As the HPA provides a communication channel that links people and stakeholder networks, regular opportunities are available to network with industry colleagues.
  • The HPA also promotes cooperation between other relevant associations, medical bodies and partners in order to encourage mutual understanding.
  • The HPA is the united voice that negotiates on behalf of the health products industry regarding legal matters.
  • The HPA is in constant communication with members of the Department of Health (DOH), including the Medicines Control Council (MCC), the Head of the Inspectorate and other legislative bodies.
  • The HPA advises members on how to fight for the right outcomes concerning legislation, and keeps them up to date on key legislative and regulatory developments.
  • The HPA sources information through its global network. This information is shared with Members.
  • The HPA has assisted in researching and preparing a significant body of international research relating to current developments in natural health products, nutritional supplementation, CAMs, nutrition and dietetic fields.
  • the HPA has from time to time invested in market trends and information – see link Euromonitor – vitamins and supplements 2015

The HPA established a Self-Monitoring Advisory Programme to assist in maintaining high ethical standards for manufacturing, quality control, safety, marketing and advertising within the industry and in the marketplace. This facility will:

  • Answer queries. The HPA Secretariat and the Self-Monitoring Advisory Committee (SMAC) are only an email away and can assist. Send your questions and we will respond.
  • Deal with issues and concerns. The HPA offers a free service that helps Members establish and maintain high ethical standards of production, quality control, marketing and advertising, send your questions and we will respond.
  • Address grievances. Members are encouraged to take to the SMAC any grievance against another HPA Member company. This committee will assist with mediation, send your questions and we will respond.
  • To find out how to comply with HPA Codes of Practice, click here. [NOT SURE WHERE THIS MUST LINK TO]
  • The HPA is a member of the Brussels-based IADSA (International Association of Dietary Supplements Associations).
  • The HPA maintains close contact with associated international bodies to help promote opportunities for product export and import. To find out more click here.

The HPA has forged strong relationships with key media representatives, and acts as a central information point to promote to and cooperate with the media. HPA Members have the added benefit of:

  • Access to the Members’ section of the HPA website and related media exposure.
  • Media exposure:
    • e-bulletins
    • PR exposure
    • Annual media presentations
  • Conventions and Seminars.
  • Access to extensive mailing lists including: health shops and leading pharmacies, complementary health companies and associated companies, DOH personnel, consumers, trade and key media-related professionals. To request information click here.

HPA Standards

It is HPA policy to encourage all Members to ensure that their products meet the standards as set out on this site, for full details of these requirements go to the Members Section - HPA Standards

HPA Contact Details


Chairlady: Maria Ascencao – Coyne Healthcare –  maria@coynehealthcare.co.za /chairlady@hpasa.co.za

Vice Chairlady: Leigh Gunkel-Keuler – Herbalife Nutrition – leighg@herbalife.com

Honorary President: Bruce Dennison (ex-officio) – Natural Products Strategic Advice – bwdennison@gmail.com

Executive Secretary: Deirdre Allen – hpasa@hpasa.co.za

Treasurer: Norman Fels – Sports Health & Fitness – norman@fels.co.za

Regulatory & Technical Director: Wayne Robinson – Afriplex-  wayner@afriplex.co.za

Allen Frank – Amway – allen_frank@amway.com

Samantha Jordaan – Ascendis Health –   jordaan@ascendishealth.com

Debbie Botha – Botle Buhle Brands –  debbie@botlebuhlebrands.co.za

Steve Parker – Good Health Productsgoodhealth@iafrica.com

Paul Nunes – Ciplapaul.nunes@cipla.com

Ridwan Enos – Smart Pharmaceuticalsridwaan@smartpharma.co.za

Ronel Vorster – Nativa ronel@nativa.co.za

Connie Tloubatia – Bliss Holdingsconnie@blissholdings.co.za

Griffith Molewa – Molodzwe RX Consultants mogale89@icloud.com



Technical & Regulatory Consultant: Janet Welham – Saige Marketing – janet@saige.co.za


Bruce Dennison
Deirdre Allen
Janet Welham (Regulatory Consultant)


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