NATURAL MEDICINE MAGAZINE serves as a valuable educational vehicle on the uses and benefits of natural medicine. The magazine is dedicated to providing current information to the general public and practitioners interested in all aspects of natural medicine and a healthy life. Specialist articles are written by professionals
with practical experience in their fields.
READERSHIP
NATURAL MEDICINE readership is over 100 000. Research and interaction with readers has identified and categorised readers as:
* Healing professionals: Those who earn their income or a portion of their income from natural medicine or healing.
* The general public: These readers are generally intelligent, well educated, discerning and concerned about their wellbeing and the health of their families, friends, society and the environment. Lifestyle is an important focus at Natural Medicine, but so too are the products readers like to use.
* Those in the natural medicine industry: businesses that manufacture, sell and distribute natural medicines.
LSM: 10+ (65% female)
Age: between 30 and 50 years: 60%
Above 50 years: 30%
Below 30 years: 10%
DISTRIBUTION
NATURAL MEDICINE is distributed in the third week of every month nationwide. It is distributed throughout the natural medicine industry (health shops, Dis-chem, pharmacies, doctors waiting rooms, etc.) and reaches the public through
retail outlets such as CN A, Exclusive Books, Wordsworth, Woolworths and other selected retailers.
ADVERT AND ADVERTORIAL RATES - 2009
Effective from the February 2009 until the Dec/Jan 2010 issue.
ALL RATES EXCLUDE AGENCY COMMISSION
Full page: R15 000 (excl vat) R17 100 (incl vat)
Full page specified: R16 800 (excl vat) R19 152 (incl vat)
Half page vertical/horizontal: R8 000 (excl vat) R9 120 (incl vat)
Half page vertical/horizontal specified: R9 000 (excl vat) R10 260 (incl vat)
One third vertical/horizontal: R6 500 (excl vat) R7 410 (incl vat)
One third vertical/horizontal specified: R7 300 (excl vat) R8 322 (incl vat)
Quarter page: R4 800 (excl vat) R5 472 (incl vat)
Quarter page specified: R5 300 9excl vat) R6 042 (incl vat)
Product listing: R3 200 (excl vat) R3 648 (incl vat)
SPECIAL PLACEMENT
Inside front cover: R18 500 (excl vat) R21 090 (incl vat)
Outside back cover: R18 000 (excl vat) R20 520 (incl vat)
Inside back cover: R16 700 (excl vat) R19 038 (incl vat)
Double page spread upfront: R30 000 (excl vat) R34 200 (incl vat)
Double page spread: R26 500 (excl vat) R30 210 (incl vat)
ADVERTORIALS SPECIFIED IN PRODUCT NEWS
Full page: R18 500 (excl vat) R21 090 (incl vat)
Half page: R10 500 (excl vat) R11 970 (incl vat)
ADVERT PACKAGE OPTIONS
Preferential placement will be given to contract package advertisers who support the magazine throughout the year.
* ONE FULL PAGE PACKAGE worth R16 500 excl. vat can be
utilised in the following ways over more than one issue:
a) 2 x half page adverts
b) 3 x third page adverts
c) 4 x quarter page adverts
* Book 6 x FULL PAGE PACKAGES and get an additional
HALF PAGE for R2 000
* Book 12 x FULL PAGE PACKAGES and get an extra
FULL PAGE for R5 000
ADVERT DESIGN AND LAYOUT
Basic design and layout with photos and text supplied is R1 500.
Photoshoot and writing of feature is R4 500.
DREAMCATCHER PUBLICATIONS have an in-house design studio that can assist in the make-up of ads. The company is highly skilled in marketing strategies and brand development and also has access to a large database of information and images, and are knowledgeable about the latest design trends in a rapidly changing industry. A full marketing programme can be tailor-made to suit customer
requirements, including product launches and advertorials
placement
WHO TO CONTACT
Publisher and Managing Editor:
Daleen Totten daleen@naturalmedicine.co.za
Tel +27 (0)21 880 1444
National Advertising Sales Manager:
Eleanor van der Merwe: eleanor@naturalmedicine.co.za