HPA OBJECTIVES

	To ensure high profile visibility of the health products industry as a dynamic, organized and responsible force.
	To protect the industry and ensure long-term viability.
	To create a unified industry voice when dealing with external entities such as government bodies and the media.
	To maintain high ethical standards of production, quality control, marketing and advertising within the industry.
	To act as a body that protects the consumer against exploitation from unethical practices.
	To act as a central information point to promote and co-operate with the media in representing the interests of the industry.
	To provide a forum for education for both the consumer and professional through seminars, conventions and exhibitions.
	To promote co-operation between other international and local associations, medical bodies and fraternities to encourage mutual understanding.
	To promote and develop opportunities for export and import for its members.